How To Communicate Impact to Consumers

According to a survey conducted by Futerra, 88% of consumers want brands to help them be more ethical and environmentally friendly in their daily life. Thankfully, consumers are growing more and more conscious of the origin of the products they buy. So how can a business align with this mission and deliver ethically sourced products?

“88% of consumers want brands to help them be more ethical and environmentally friendly in their daily life”

Ensure Sustainable Business Practices

First of all, ensure that there is no point in your supply chain where people are being exploited for cheap and unethical labor. Demand safe working environments and living wages in all aspects of your manufacturing process. Support local businesses (whether at home or abroad) as much as possible. Additionally, ensure that the products you are producing are environmentally sustainable and that their production processes are as well. Remember that your company has amazing potential for driving positive impact, so utilize it!

Communicate your Brand

From there, effectively communicate this information to the consumer. Relaying your own company values will not suffice - the consumer wants to see that they are making a difference. Your marketing should be aimed at the positive impact that they are making when supporting your brand, not necessarily the initiatives that you are implementing internally. Be straightforward in your labelling and transparent when communicating the social impact of your supply chain.

Your Impact in supporting Aatmiya

Aatmiya Women works to communicate that our products are ethically made and provide a sustainable income for Nepali women. Please check out our #KnowYourKnitter section to meet the amazing women that craft our products. We do our best to put their talent and artisan skills on display. We hope that you will resonate with their stories and see your impact. Your support of our organization provides for women that may not be able to work otherwise.